The Spotlight
Tell your business story. Choose how much you want to take away from it.
Every Spotlight starts the same way: a short interview with you, a written feature about your business, published on Medium with original pencil-sketch artwork. The free one is a finished, published article — not a sample or a teaser. Premium adds the assets you would actually use to promote it, a look at how you compare with nearby businesses, and a link that sends readers straight to your site.
Free Spotlight
A real feature, written and illustrated for you, published under The Spotlight on Medium with your name in it.
What you get
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Short owner interview
A few guided questions about your story, your work and who you serve.
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Business feature published on Medium
A written editorial feature, published for you — nothing for you to post or manage.
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Business name mentioned in the article
Named in the piece, so anyone who reads it knows exactly who it is about.
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Pencil-sketch article artwork
An original editorial-style illustration drawn for your feature.
Premium Spotlight
Everything in the free feature, plus the pieces that let you put it to work: something to share, something to learn from, and a way for readers to reach you.
Everything in Free
- The interview, the published feature, your business named, and the artwork
Plus
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Clickable link to your website
Readers who finish the article can get to you in one click, instead of going looking.
And three bonuses
Shareable social promotional graphic$97 value
A branded image built for posting your feature to your own channels and sending to customers.
Google Review Generator guide$97 value
Build a simple way to capture more reviews from the people who already know your business.
Local Competitive Showdown report$97 value
A done-for-you look at how you compare with nearby businesses, and where you can strengthen your visibility.
Side by side
Both tiers get a real, published feature. The difference is what you can do with it afterwards.
| Included | Free Spotlight | Premium Spotlight |
|---|---|---|
| Short owner interview | Included | Included |
| Business feature published on Medium | Included | Included |
| Business name mentioned in the article | Included | Included |
| Pencil-sketch article artwork | Included | Included |
| Clickable link to the business website | Not included | Included |
| Shareable social promotional graphic | Not included | Included |
| Google Review Generator guide | Not included | Included |
| Local Competitive Showdown report | Not included | Included |
Open to businesses anywhere. Either way you answer the same short set of questions and end up with a written, illustrated feature published under The Spotlight on Medium — the Premium version just hands you more to do with it.