My Work
Practical ideas. Built into things you can use.
I'm Lauren Dillon. I turn what I'm learning into books, tools, and projects that help business owners share their expertise, build trust, and take the next step.
Packaging Expertise
Make what you know easier to read, trust, and use.
Your expertise is valuable—but how you share it matters. Packaging Expertise explores how to turn what you know into something people can understand and act on.
It's also a live example of JoyfulDocs, the mobile-friendly reading experience I built to make sharing useful information simpler.
“I learn by building. Here are a few projects I've created while helping businesses get found, trusted, and chosen.”
The Spotlight
Let's put your business in the spotlight.
Every business has a story worth sharing. The Spotlight features the owners, expertise, and ideas behind businesses—giving people another way to discover what you do and why it matters.
Explore free and premium feature options, open to business owners anywhere.
Swipe the graphic to see the full composition.
The Surprisingly Simple Way to Grow Faster
Make it easier for people to trust you. These projects help you understand your review gaps and make leaving feedback simpler.
Local Competitive Showdown Report
See how you stack up.
Compare your Google review presence with three local competitors. See where you're ahead, where the gaps are, and which improvements deserve your attention first—with a practical 90-day action plan.
Explore the Report
Sample report. Any score compares only the businesses assessed in that report — it is not a Google search ranking.
Free Review Boost Kit
Make leaving a review easier.
Give customers a direct path to your Google review page. Start with a review link and printable QR code you can use at your counter, on receipts, or in customer follow-up.
Create Your Review Link & QR Code
Explore My Projects
The agency
OnlineKix
Helping small business owners and tech leaders grow with AI and automations that scale.
NC Local Business
Showcasing standout North Carolina businesses through features and Google visibility tools.
JoyfulDrive
Competitive reports that help local business owners understand their review standing and choose what to improve next.
JoyfulDocs
Package your expertise so it works everywhere — phones, social, ads, email — and actually drives action.
ReviewIdea
Free Google review tools for local businesses — review links and QR codes, a reply writer, and social proof widgets. No account needed.